How Elite Professionals Leverage the Subconscious to Break Performance Barriers

I recently watched Carlos Alcaraz’s documentary on Netflix, and one moment struck me profoundly: here was a tennis prodigy with extraordinary technical skills, yet in crucial matches, his performance would suddenly collapse.

It wasn’t his technique failing him; it was something far more powerful and insidious: his subconscious mind had seized control, overriding years of training in mere seconds.

This phenomenon isn’t unique to elite athletes. As busy professionals, we face our own high-stakes moments daily.

When critical presentations approach, stakeholders demand immediate results, or complex decisions must be made under pressure, what determines your success isn’t your expertise or experience: it’s whether your subconscious mind works as your greatest ally or your silent saboteur.

What separates exceptional performers from average ones in today’s business world isn’t primarily knowledge, skills, or experience; it’s the ability to harness the immense power of the subconscious, especially under pressure.

Master this hidden force, and you’ll unlock levels of performance, clarity, and execution that most professionals never experience (even those with superior technical skills).

But here’s the question that keeps top performers awake at night: how can you, as a constantly stretched busy professional, actually master this elusive mental domain?

The secret begins with a fundamental truth: what we habitually think, visualize, and affirm doesn’t just influence our mood; it literally programs our subconscious operating system, which then governs our perceptions, reactions, decision-making speed, and ultimately, our performance outcomes when it matters most.

Becoming more aware of these underlying patterns, bringing the unconscious into consciousness, gives us the power to intentionally direct our lives, rather than letting old habits and hidden beliefs decide our fate.

Once you’ve grasped this reality, the question becomes practical: How do you systematically reprogram this powerful force?

This is where a strategically designed productivity system becomes not just a tool for organization, but a sophisticated mechanism for subconscious control and peak performance conditioning.

In the following sections, I’ll reveal exactly how top performers across industries have mastered this approach, and how you can implement the same strategies, even with your demanding schedule. The transformation in both your professional performance and personal satisfaction may astonish you.

Understanding the Subconscious: How It Shapes Our Reality Without Our Awareness

Imagine your mind as an iceberg.

The small portion visible above water (roughly 10%) represents your conscious mind: the rational, analytical thinking you’re aware of right now.

But beneath the surface lies the vast, powerful mass of your subconscious, operating 24/7 without your direct awareness, yet driving as much as 90% of your decisions and behaviors.

For busy professionals, this hidden force is both your greatest potential asset and your most dangerous liability.

Why?

Because the subconscious doesn’t merely influence minor habits. It fundamentally shapes how you:

• Perceive opportunities versus threats in your business environment.

• React instinctively during high-pressure situations.

• Filter information that supports or challenges your existing beliefs.

• Make split-second decisions when time constraints prevent careful analysis.

“Whether you think you can or you think you can’t — you’re right.” — Henry Ford

The subconscious operates on established neural pathways, mental shortcuts developed through repeated experiences and beliefs.

These pathways form what neuroscientists call your “default network,” the brain’s autopilot mode that conserves mental energy by following familiar patterns.

This is why even the most capable, intelligent professionals can find themselves repeating self-defeating behaviors despite their conscious intention to change.

Your subconscious doesn’t care about your New Year’s resolutions or your strategic goals; it simply executes the programming it has received.

Consider this scenario: You’re presenting to senior leadership when a question catches you off-guard. Despite having deep expertise in your subject, your mind suddenly goes blank. Your heart races, your voice tightens, and what follows is a response below your capabilities. Later, you wonder what happened to your usual competence.

This wasn’t a knowledge failure. It was your subconscious running an old program perhaps established decades ago during a childhood embarrassment, reinforced through similar experiences, and now triggered automatically in high-stakes situations.

What makes the subconscious particularly powerful is its processing speed.

Your conscious mind analyzes information sequentially, processing about 40-60 bits per second.

Your subconscious, however, processes approximately 11 million bits per second in parallel channels.

This is why your “gut feeling” about a business decision can sometimes outperform your careful analysis: your subconscious has already integrated vast amounts of subtle information your conscious mind hasn’t had time to process.

However, this remarkable processing power comes with significant limitations:

1. It can’t distinguish between real and imagined experiences. Visualize failure repeatedly, and your subconscious prepares your body and mind for that outcome just as if it were happening.

2. It takes all suggestions literally. Tell yourself “don’t panic” before a presentation, and your subconscious focuses on “panic”, often producing exactly the state you hoped to avoid.

3. It prioritizes emotional content. A single emotionally charged experience can override years of rational knowledge, which is why one public failure can haunt even seasoned professionals.

For busy professionals, understanding these mechanisms isn’t academic: it’s strategic.

The patterns running in your subconscious directly impact your leadership presence, decision-making quality, stress resilience, and ultimately, your career trajectory.

The question then becomes not whether your subconscious is influencing your professional performance (it absolutely is) but whether that influence is aligned with your conscious goals or working against them.

In the next section, we’ll examine real-world examples of how the subconscious operates in high-performance environments, including what we can learn from Carlos Alcaraz’s journey and parallel experiences in the corporate world.

Before we dive into these strategies, let’s explore exactly how the subconscious operates in your daily professional life.

Understanding these mechanisms provides the foundation for everything that follows:

1. Continuous Creation of Reality. The subconscious mind is always at work, processing and manifesting the thoughts and beliefs that we feed into it. This creative force operates even when the conscious mind is at rest, shaping our lived reality based on our mental inputs, whether we’re aware of them or not.

2. No Distinction Between Negative and Positive. The subconscious doesn’t differentiate between positive and negative suggestions. It amplifies whatever is given to it with equal force, making it essential to be mindful of your thought patterns, as they directly impact what your subconscious works to bring about in your life.

3. Visualization and Affirmation. Practices like visualization and affirmations imprint clear beliefs and desires on the subconscious, influencing not just how you perceive yourself, but also your behaviors and eventual outcomes. Vividly picturing your goals and repeating empowering phrases can reshape your inner narrative and outer experience.

The Subconscious in Action: Real-world Examples from Sports and Business (including Carlos Alcaraz)

The moment that captivated me in Carlos Alcaraz’s documentary crystallizes everything we’ve discussed about the subconscious mind.

During a crucial match point in a Grand Slam tournament, this tennis prodigy with extraordinary technical skills suddenly transformed before viewers’ eyes.

His fluid movements became rigid, his confident demeanor crumbled, and his precision vanished, all within seconds.

What happened?

The commentators called it “nerves” or “pressure,” but what we witnessed was far more specific: his subconscious programming temporarily overrode his conscious capabilities.

In post-match interviews, Alcaraz revealed that in those moments, his mind flooded with negative thoughts: “What if I lose this point?” “Everyone’s watching me fail.” “I don’t belong at this level.”

These weren’t rational assessments: they were subconscious programs activating under pressure.

Most fascinating was his recovery journey.

Working with mental performance coaches, Alcaraz didn’t just practice more tennis.

He systematically reprogrammed his subconscious responses through:

1. Structured visualization routines before matches, mentally rehearsing successful responses to pressure situations.

2. Trigger-based anchoring techniques that activated positive performance states when negative patterns emerged.

3. Process-oriented focus systems that redirected attention from outcomes to immediate execution tasks.

The result?

Within months, Alcaraz transformed into a mental fortress in precisely the situations that once derailed him.

The same technical skills now expressed themselves consistently under pressure. His subconscious had been reconditioned from saboteur to ally.

The mind is everything. What you think, you become.” — Buddha

This pattern repeats across high-performance domains. Consider these parallel examples from the business world:

Example 1: The Executive Presentation

Layla, a brilliant C-level executive, consistently underperformed during board presentations despite commanding exceptional expertise in her field.

Upon investigation with a performance coach, they discovered that her subconscious had formed a powerful negative association with authority figures during her early career when a senior leader had publicly criticized her work.

Her solution mirrored Alcaraz’s approach: she implemented a structured pre-presentation routine that included visualization of successful outcomes, physical anchoring techniques to interrupt anxiety patterns, and a focus system that concentrated on delivering value rather than avoiding criticism.

Within three presentation cycles, her performance transformed so dramatically that board members specifically commented on her newfound executive presence.

Example 2: The Merger Negotiation

Michael, a seasoned M&A specialist, recognized a troubling pattern in his negotiation outcomes.

Despite thorough preparation, he frequently conceded key points when facing aggressive counterparts.

Through reflective analysis, he realized his subconscious was running a conflict-avoidance program established in childhood, where harmony was valued above outcomes.

His solution involved:

• Developing trigger awareness to recognize when the subconscious program activated.

• Implementing a pre-negotiation ritual that mentally rehearsed firm but respectful responses.

• Creating a structured productivity system that outlined non-negotiable points and acceptable concessions.

The result was a 32% improvement in negotiation outcomes over the next year without sacrificing relationship quality with counterparts.

What these examples (from both sports and business) reveal is a consistent pattern:

1. Subconscious programming inevitably surfaces under pressure, regardless of conscious capabilities or preparation.

2. The specific subconscious barriers are unique to each individual, often tracing back to formative experiences.

3. Traditional approaches focusing only on skills, knowledge, or strategy consistently fail when subconscious barriers remain unaddressed.

4. Systematic reprogramming approaches yield dramatic results, often within surprisingly short timeframes.

The critical insight for busy professionals is this: when you hit a performance ceiling that doesn’t make rational sense given your capabilities, the barrier almost certainly resides in your subconscious programming.

And while that programming may have been established decades ago, it can be systematically rewired using the right approaches.

This brings us to the next crucial question: exactly how do negative emotions and thoughts sabotage our performance, and what specific mechanisms can we target for improvement?

The Problem: How Negative Emotions and Thoughts Sabotage Performance

For busy professionals, understanding precisely how negative emotions and thoughts undermine performance isn’t just interesting: it’s essential for developing effective countermeasures.

The sabotage occurs through several distinct neurological and psychological mechanisms.

Let’s check them out!

1. Cognitive Narrowing

When negative emotions activate, your brain’s capacity for broad, innovative thinking dramatically constricts.

Neuroscience research shows that anxiety and fear trigger the amygdala (your brain’s threat detection center), which diverts blood flow away from your prefrontal cortex, the area responsible for executive function, creativity, and strategic thinking.

This explains why during a tense board meeting or high-stakes client engagement, you might suddenly find yourself unable to access information you know perfectly well.

Your mental flexibility disappears precisely when you need it most.

2. Physiological Hijacking

Negative thoughts trigger your sympathetic nervous system (the “fight or flight” response) releasing cortisol and adrenaline.

While useful for escaping physical danger, this biochemical cascade is catastrophic for professional performance:

• Your breathing becomes shallow, reducing oxygen to the brain.

• Blood flow redirects to large muscle groups and away from your digestive system (creating that “stomach knot”).

• Your vocal cords tighten (explaining the voice tremors during presentations).

• Fine motor skills deteriorate (making keyboard work or precision tasks difficult).

What’s particularly insidious is how this physiological response creates a feedback loop: these physical symptoms themselves become evidence that “something is wrong,” further amplifying the negative thought patterns.

“Your subconscious mind is 30,000 times more powerful than your conscious mind. If you don’t program it, it will be programmed by accident — or worse, by someone else.” — Darren Hardy

3. Attention Fragmentation

Negative emotions consume massive cognitive bandwidth.

Research from the University of Michigan found that professionals experiencing anxiety devote up to 60% of their working memory to processing worry-related thoughts.

This fragmentation means you’re essentially trying to perform complex professional tasks with less than half your mental resources available, like running sophisticated software on a computer with most of its RAM already occupied.

4. Expectation Fulfillment

Perhaps most powerfully, the subconscious operates on a principle that psychologists call “self-fulfilling prophecy.”

When you deeply expect a particular outcome, your subconscious orchestrates behaviors that increase the likelihood of that very result.

For instance, if you enter a negotiation with the subconscious belief “I always get outmaneuvered in the final stages,” your body language, tone, and micro-decisions will subtly align to fulfill that expectation, even as your conscious mind fights against it.

5. Perfection Paralysis

Many high-achieving professionals suffer from what psychologists call “perfectionism paralysis.”

The subconscious fear that anything less than flawless execution equals catastrophic failure creates a paralyzing effect.

This manifests as procrastination on important deliverables, excessive revision cycles, or inability to delegate, all stemming from the subconscious belief that perfect control is necessary for safety and value.

6. Identity Protection

Perhaps most subtly, your subconscious works tirelessly to maintain cognitive consistency with your self-concept.

If you subconsciously believe “I’m not the kind of person who succeeds at the highest levels” or “People like me don’t belong in leadership,” your subconscious will sabotage opportunities that threaten this identity, even if consciously you desperately want to advance.

This explains why many professionals hit inexplicable plateaus despite possessing all the necessary skills and knowledge to progress further.

The Corporate Cost

These mechanisms exact an enormous toll.

A 2023 McKinsey study estimated that performance limitations stemming from subconscious barriers cost large organizations an average of $3.7 million annually per hundred employees in lost productivity, stalled initiatives, and unrealized potential.

More personally, these mechanisms create what psychologists call “the performance gap”: the frustrating distance between what you’re capable of and what you actually deliver under pressure.

The good news?

Each of these sabotage mechanisms can be systematically addressed through practical approaches that fit into even the busiest professional’s schedule.

And surprisingly, the solution begins not with complex psychological techniques, but with something far more accessible: a strategically designed productivity system.

The Solution: Taking Control of the Subconscious Through Systematic Approaches

The breakthrough realization for busy professionals is this: you don’t need to become a neuroscientist or spend years in therapy to recondition your subconscious.

What you need is a systematic approach that works within your existing schedule and leverages principles of neuroplasticity, your brain’s ability to rewire itself through consistent practice.

The most effective framework combines three complementary strategies that address different aspects of subconscious reconditioning.

Strategy 1: Pattern Interruption

Your subconscious runs on established neural pathways, essentially, habits of thought and reaction. The first step in taking control is learning to interrupt these patterns before they fully activate.

How it works in practice:

1. Trigger identification: Document the specific situations, phrases, or environments that consistently trigger your negative subconscious patterns. For one executive I worked with, it was the phrase “Let me play devil’s advocate” that triggered an immediate defensive posture in meetings.

2. Pattern recognition: Learn to recognize the earliest signs of your specific pattern activating, typically a physical sensation (tightness in chest, changed breathing) that precedes the full emotional and cognitive response.

3. Interrupt technique: Develop a personalized interrupt action, a specific physical movement or mental reset that breaks the automated response. Techniques range from simple (changing posture, taking three deliberate breaths) to more sophisticated anchoring methods.

A senior director at a tech company used this approach to overcome debilitating anxiety during investor presentations. By identifying her specific trigger (putting her presentation slides on the screen), recognizing her earliest reaction sign (a slight catch in her breath), and implementing a simple pattern interrupt (pressing her thumb and forefinger together while mentally saying “reset”), she was able to maintain executive presence throughout high-stakes presentations.

Strategy 2: Intentional Reconditioning

Once you can interrupt negative patterns, the next step is actively installing new, supportive programming in your subconscious.

How it works in practice:

1. Mental rehearsal: Systematically visualize yourself succeeding in precisely the situations where your subconscious has previously sabotaged you. This isn’t generic “positive thinking”; it’s specific, detailed mental practice that creates new neural pathways.

2. Identity statements: Craft and regularly review statements that align with your desired performance state. These aren’t superficial affirmations but carefully constructed statements that bridge between your current and desired self-concept.

3. Evidence collection: Actively document instances of success, however small, that contradict your limiting subconscious beliefs. This creates a repository of proof that systematically weakens negative programming.

A CFO I coached used this approach to overcome a deeply held belief that she “wasn’t strategic enough” for C-suite discussions. Through daily mental rehearsal, carefully constructed identity statements (“I naturally identify strategic connections others miss”), and methodical evidence collection, she transformed her participation in executive meetings within two months.

Strategy 3: Environmental Optimization

Your environment (physical, digital, and social) constantly feeds cues to your subconscious. Strategically redesigning these environments can dramatically shift your default mental state.

How it works in practice:

1. Physical environment: Redesign your workspace to include subtle cues that reinforce your desired mental state. This includes everything from desk organization to symbolic objects that anchor specific performance states.

2. Digital environment: Structure your digital tools and interfaces to minimize triggers for negative patterns while maximizing cues for optimal performance states.

3. Social environment: Strategically manage interactions with individuals who either reinforce or undermine your desired subconscious programming. This doesn’t mean avoiding challenging people, but approaching these interactions with intention.

A startup founder implemented this strategy by redesigning her office with visual cues representing past successes, restructuring her digital workspace to display metrics that countered her “imposter syndrome,” and scheduling regular interactions with mentors who reinforced her leadership identity. The result was a measurable increase in decisive action and confident communication.

“If you correct your mind, the rest of your life will fall into place.” — Lao Tzu

The Integration Key: Your Productivity System

While each of these strategies is powerful individually, the transformative approach comes from integrating them into a cohesive system, specifically, your productivity system.

This is the critical insight that separates temporary tactics from lasting transformation: your productivity system isn’t just a tool for getting things done; it’s the perfect delivery mechanism for subconscious reconditioning.

Why?

Because:

1. You engage with it daily, providing the consistency necessary for neuroplasticity.

2. It operates at the intersection of thought and action, the exact point where subconscious programming has its greatest impact.

3. It’s entirely within your control, unlike many external factors that influence your mental state.

In the next section, we’ll explore exactly how to design your productivity system to serve this dual purpose: organizing your work while simultaneously retraining your subconscious for peak performance.

Productivity Systems as Subconscious Training: How Structured Systems Provide Focus and Direction

The idea that your productivity system could be the key to mastering your subconscious might seem surprising; after all, most professionals view their task managers, note-taking apps, and planning tools simply as organizational aids.

But when strategically designed, your productivity system becomes much more: a powerful mechanism for subconscious reconditioning that works while you focus on your daily responsibilities.

This approach is particularly effective for busy professionals because it doesn’t require adding another complex practice to your already full schedule.

Instead, it transforms something you’re already using into a dual-purpose tool.

The Neurological Foundation

To understand why productivity systems are so effective for subconscious training, we need to briefly examine the neuroscience.

Your brain forms neural pathways through repeated attention and action. Whenever you engage with your productivity system (reviewing tasks, planning your day, capturing information), you’re creating or strengthening specific neural connections. With intentional design, these interactions can systematically reprogram subconscious patterns.

The key lies in what neuroscientists call “state-dependent learning.”

When you consistently pair a specific mental state with a specific system interaction, your brain builds an automatic association between them.

Eventually, simply engaging with your productivity system triggers the associated state, bypassing conscious effort entirely.

The Five Pillars of Subconscious Mastery: Transforming Your Productivity System

A productivity system designed to train your subconscious incorporates five essential elements.

Let’s check them one by one.

1. Clarity Structures

Most negative subconscious patterns thrive in ambiguity and overwhelm.

By designing your productivity system with rigorous clarity structures, you directly counter these triggers:

• Defined outcomes: Every project in your productivity system should have a clearly articulated successful outcome, training your subconscious to focus on possibilities rather than obstacles.

• Next action specificity: Tasks defined with precise next physical actions eliminate the ambiguity that feeds procrastination and anxiety.

• Decision trees: Predetermined pathways for common scenarios reduce the cognitive load that triggers stress responses.

A management consultant I worked with transformed her client delivery by implementing these clarity structures.

By defining precise outcomes for each client engagement and breaking intimidating deliverables into specific next actions, she eliminated the anxiety-induced procrastination that had previously compromised her work quality.

2. Controlled Visibility

Your subconscious responds powerfully to what you repeatedly see.

A productivity system designed for subconscious training carefully controls what information is visible when:

• Focus filters: Custom views that show only what’s relevant to your current context, eliminating the overwhelm that triggers negative patterns.

• Progress visualization: Displays that emphasize completed work and forward movement, countering the perfection paralysis we discussed earlier.

• Positive priming: Strategic placement of identity statements, evidence of past successes, and forward-looking goals in your regular productivity system views.

A technology executive implemented this approach by creating custom dashboard views in her project management system.

Each morning began with a view highlighting recent team wins and progress toward key objectives, visually reinforcing success patterns before diving into the day’s challenges.

3. Routine Anchors

Consistent routines create powerful subconscious anchors that can trigger specific mental states on demand:

• Morning power-up: A standardized sequence that transitions your mind from personal to professional mode, setting a proactive rather than reactive tone.

• Context transitions: Mini-routines that help your brain switch effectively between different types of work without carrying negative states forward.

• Closing sequences: End-of-day procedures that properly “file away” work concerns, preventing them from intruding during personal time.

A finance director transformed his effectiveness by implementing a three-minute “context transition routine” between meetings.

This simple sequence, reviewing the previous meeting’s outcomes, consciously resetting his mental state, and reviewing the objectives for the upcoming meeting, prevented negative emotional carryover from challenging interactions.

4. Strategic Incompletion

While conventional productivity advice emphasizes completing tasks, a productivity system designed for subconscious training strategically incorporates planned incompletion:

• Hemingway technique: Deliberately stopping work at a point where you know exactly what comes next, creating a psychological “hook” that makes reengagement effortless.

• Momentum placeholders: Specific notes that capture your thinking at pause points, eliminating the subconscious resistance to restarting complex work.

• Progress bookmarks: Visual indicators that highlight partial progress, countering the “all-or-nothing” thinking that fuels perfectionism.

A creative director at an advertising agency used this approach to overcome creative blocks. By ending each writing session mid-paragraph with notes on exactly where her thinking was headed, she eliminated the resistance and anxiety that had previously plagued her creative process.

5. Reflection Loops

Regular, structured reflection creates the conscious awareness necessary to identify and redirect subconscious patterns:

• Daily micro-reviews: Brief end-of-day assessments that identify both achievements and improvement opportunities.

• Weekly pattern analysis: More comprehensive reviews that look for recurring challenges or successes, revealing subconscious patterns.

• Quarterly recalibration: Deeper reflection that connects daily activities back to broader goals and identity evolution.

A sales executive I coached implemented a five-minute daily reflection practice that transformed his client interactions.

By systematically reviewing what worked and what didn’t each day, he quickly identified subconscious habits that were undermining his relationship building, allowing for targeted adjustment.

Conclusion: Embracing the Power of the Controlled Subconscious for Sustained Peak Performance

As we reach the end of our exploration, it’s worth reflecting on the journey we’ve taken together.

We began with a simple observation from Carlos Alcaraz’s tennis matches, how a brilliant athlete could be suddenly derailed by subconscious patterns despite world-class skills and training.

This phenomenon, as we’ve seen, isn’t unique to sports but permeates every aspect of professional life.

The revelation that transforms busy professionals isn’t just understanding the subconscious: it’s recognizing that this powerful force can be systematically redirected through practical approaches that fit into even the most demanding schedules.

Consider the core insights we’ve uncovered:

First, your subconscious isn’t some mysterious, unchangeable entity: it’s a sophisticated pattern-recognition system that can be reconditioned through intentional practice. The neural pathways that currently trigger performance-limiting responses can be rewired to support peak states instead.

Second, your productivity system isn’t merely an organizational tool: it’s potentially your most powerful mechanism for subconscious reconditioning. By thoughtfully designing how you capture, process, and act on information, you create a daily practice that gradually reshapes your mental patterns.

These insights reveal a profound truth: peak performance isn’t primarily about acquiring more knowledge, skills, or resources. For most busy professionals, the biggest opportunity lies in removing the subconscious barriers that prevent full expression of their existing capabilities.

The most encouraging aspect of this approach is its cumulative nature.

Each time you interrupt a limiting pattern, each time you implement a positive routine, each time you take action despite resistance, you’re strengthening neural pathways that support peak performance.

This compounds over time. That’s the beauty of systems.

What begins as conscious effort gradually becomes your default operating mode.

The techniques that initially required deliberate implementation eventually become second nature. Your productivity system evolves from something you use to something that shapes how you naturally think and act.

For busy professionals, this evolution represents the ultimate efficiency: performance improvement that doesn’t require additional time or resources, but instead maximizes the return on everything you’re already investing.

As you implement the strategies we’ve explored, remember that consistency matters more than perfection. Small, sustainable changes consistently applied will create far more significant transformation than occasional major efforts.

Start with what resonates most strongly. Once that element becomes comfortable, add another component.

Allow your productivity system to grow organically, guided by your experience and the specific challenges you face.

The journey to mastering your subconscious isn’t a destination but an ongoing practice.

Like Carlos Alcaraz, who transformed from mental fragility to extraordinary resilience, you’ll find that the process itself becomes rewarding, a continuous evolution toward expressing your full professional potential.

In a business environment where margins of excellence grow increasingly narrow, the ability to perform consistently at your peak regardless of circumstances isn’t just valuable: it’s potentially the ultimate competitive advantage.

By taking control of your subconscious, you’re not just improving individual moments of performance; you’re fundamentally elevating your professional trajectory.

The question isn’t whether your subconscious influences your professional performance: it absolutely does.

The question is whether that influence will be random and reactive or intentional and supportive.

Your subconscious can be your greatest ally or your most persistent limitation.

The choice, and the power to implement that choice, is now yours.